Studio
A studio the size of one considered person.
AadhiPixels is founder-led on purpose. One person designs, builds, ships and operates the work, which keeps communication direct and decisions coherent. Where a project needs a specialist, that is discussed openly in the scope.
- Based
- London, UK. Remote-first, in person around London.
- Company
- AadhiPixels Ltd, registered in England and Wales (no. 16230492).
- Also trades as
- The Third Coconut, for local-business web services.
07Founder-led
Meet the person doing the work.
Viveak VadivelkarasanDesigner, engineer and founder of AadhiPixels
Direct communication
You talk to the person doing the work. Decisions are explained in plain English and written down.
Considered design
Structure and copy before visuals, real content before polish, and motion only where it helps someone understand or act.
Engineering ownership
Modern foundations, automated checks, separate environments and a handover you can actually use.
AadhiPixels is founder-led. I design, build, ship and operate the products you see on this site, and I do the same for client work: one person from the first conversation to launch, with no hand-offs between a designer, an account manager and a developer.
By day I lead engineering on large-scale API platforms as a Technical Lead, currently for a global travel-experiences company, where my team of nine builds an external API platform used by third-party partners. Before that I spent seven years at Deloitte Digital, engineering and leading delivery on programmes for LEGO, Dyson and the UK Government, as an employee of Deloitte rather than through this studio.
By night I run AadhiPixels. TheCocoCard and Fixabee are built and operated here end to end: product design, apps, backends, payments, environments and tests. Operating software that real people use at a counter or on a doorstep changes how you build it, and that is the standard client work gets.
I studied Computer Science at City, University of London, and hold the AWS Certified Solutions Architect certification.
Career history is summarised from the founder's CV. LEGO, Dyson and the UK Government were Deloitte Digital client engagements, not AadhiPixels clients. Employment results are not studio results.
How the studio works
Founder-led, not an agency
There is no account manager between you and the work, no hand-off from a designer to a developer, and no team pretending to be bigger than it is. That is a deliberate choice, and it is also why scope is agreed carefully: one person has to be able to deliver it.
Products as the proving ground
TheCocoCard and Fixabee are designed, built and operated here. Running software that real people use is where the studio’s habits come from: honest scope, working environments, tests where they earn their keep, and a handover you can use. See the products.
Two brands, one company
The Third Coconut is the local-business trading name of AadhiPixels Ltd, with its own site and offers. Work shown on this site that was built there is labelled as such. Nothing about either brand’s live services changes because of this site.
Who the studio is for
Independent businesses that need a website, booking journey or loyalty experience, and founders commissioning a substantial product. Small businesses are not an afterthought here; the studio’s own products were built for them.
Ready to talk it through?
Tell the studio what you are trying to do. You get a reply from Viveak by email to arrange a conversation, and a written scope before anything is built.